#307 - Pete Christothoulou, CEO of Xembly - on choosing AutoPilots over Co-Pilots 

A story about creating a product so valuable customers buy 10x more in the first year.

This podcast interview focuses on the entrepreneurial journey to solve the growing issue of knowledge worker unproductivity. My guest is Pete Christothoulou, CEO of Xembly.

Pete Christothoulou

Pete Christothoulou is a serial entrepreneur.  In 2003, he co-founded Marche, a publicly traded conversational analytics business.

In November 2020 he founded Xembly – The first automated chief of staff.

Its mission: Ensure your company isn’t left behind as we’re entering a new era of productivity.

This inspired me, so I invited Pete to my podcast. We explore what’s broken in the world of increasing knowledge worker productivity. Pete shares his vision for reclaiming 44 billion hours annually in the US alone. He elaborates on how he accelerated his way to product-market fit and, from there, predictable traction. Last but not least, he shares what he’d do again if he ever started another Startup.

Here’s one of his quotes

I agree with everyone that we have a transformative opportunity. So I think that’s obvious. Where I don’t agree is here: if we’re not careful, AI will actually create more distraction for us and more pain as consumers, if we’re not mindful.

During this interview, you will learn four things:

  1. How to gather crucial feedback, even if your product isn’t fully developed.
  2. Why he chose to focus on enterprise customers instead of a potentially much larger SMB market.
  3. What single metric he’s staring at all day to see whether they make  a difference
  4. What’s the difference between a co-pilot and an auto-pilot, and why this distinction could also affect your SaaS business?

For more information about the guest from this week:


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About the author

Sales Pitch

Ton Dobbe is a former B2B software product marketer who's on a mission to save mission-driven SaaS CEOs from the stress of 'not enough' traction. He's the author of The Remarkable Effect, the host of the Tech-Entrepreneur on a Mission podcast, and writes a daily newsletter on the secrets to mastering predictable traction.