From point of view to movement

How software companies turn a conviction into something customers carry

Why customer referrals aren’t enough to build a movement

A couple of weeks ago, one of my customers asked if I’d take on the role of chief evangelist for them. Stripped to the core, the job is to build a movement around a point of view — taking a conviction the company holds and turning it into something other people carry.

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About Ton Dobbe

Sales Pitch

Product Positioning Consultant for Sales-Led SaaS Scaleups.
I help CEOs turn their better product into higher win rates and shorter sales cycles.
Author of The Remarkable Effect, host of The Remarkable SaaS podcast.
Unlike other consultants, I tie my fees to your results.

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