If everything in your SaaS business goes smoothly, there’s no need to mess around with your Positioning. However, if not, Positioning is a very powerful measure for fixing problems at their core.
Poor Positioning is not a marketing problem; it is a business strategy problem.
It’s often way easier to treat symptoms instead of root problems. And it requires a strong leader to acknowledge this. I often see that egos are too big to question the foundation of the business. It’s way easier to blame external factors than to look inside. Getting over this mental hurdle, though, can be eye-opening.
The changes needed are often way easier to make and prevent a lot of unnecessary and ongoing pain, frustration, and stress.
…
Read this post with
The Daily SaaS Reflection
This post is only available to premium subscribers.
Join today to get access to all my posts.
