A question I regularly get is: “What metrics should we track to understand if we’re on the right track toward predictable SaaS growth?”
Enough has been written about the basic SaaS metrics: Monthly Recurring Revenue (MRR), Net Revenue Retention (NRR), Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and the list goes on.
And while they are essential, they’re still insufficient to prevent too many B2B SaaS companies from getting into trouble. Just keep your ear out for all the stories about the decline and stress many SaaS founders have dealt with over the past 12 months.
The quality of each metric mentioned above is heavily influenced by the action that we put in to not only make it grow (or decline) – but make it grow sustainably. And that’s where the problem hides.
To help solve this problem, I decided to dedicate this essay to detailing 5 uncommon metrics to consider to influence predictable SaaS growth.
…
Read this post with
The Daily SaaS Reflection
This post is only available to premium subscribers.
Join today to get access to all my posts.
