About Ton

Press Info

The following information is provided as a cut-and-paste resource for conference organizers, media professionals, podcast hosts, and other interested parties.

Please feel free to use anything here as-is without checking with me first. If you have additional questions, you can email me directly.


Short Bio

Ton Dobbe is a former B2B software product marketer who’s on a mission to save mission-driven SaaS CEOs from the stress of ‘not enough’ traction. He’s the author of The Remarkable Effect, the host of the Tech-Entrepreneur on a Mission podcast, and writes a daily newsletter on the secrets to mastering predictable traction.


Sample Questions for Ton

  1. What’s stopping B2B SaaS companies from growing traction?
  2. How to design a SaaS business so it creates predictable traction?
  3. What defines those SaaS companies that people start talking about and keep talking about?
  4. What are the critical segmentation mistakes SaaS companies make?
  5. What are the often overlooked strategies to optimally position your SaaS business?
  6. How to create predictable traction in a new SaaS category?
  7. What can SaaS companies do differently to become the obvious choice in their category?
  8. What can SaaS companies do differently to maintain the strongest product market fit?
  9. How to avoid losing your edge in today’s B2B SaaS market?
  10. What can SaaS CEOs do differently to avoid getting caught in a vicious cycle of desperately chasing funding?


Facts about Ton

  • I was born in The Netherlands, one of the flattest countries in Europe
  • I am the son of a tulip farmer.
  • I live in Spain together with my wife Jolanda, and my two sons, Dion and Pascal
  • I am a big fan of Big Wave surfing (just don’t dare to do it myself)
  • According to Sally Hoggshead’s Fascinate assessment, my Archetype is: The Intrigue
  • My Game-changer Index scores: 9 (Creates the future), Strategist: 8 (Maps the future), and Polisher: 8 (Creates a future to be proud of).
  • And oh yeah – we have 4 dogs (just in case you ever come visit me here in beautiful Javea)


More words from Ton


Some Recognition


Interviews & Podcast appearances

Kind words about Ton

Whether you’re a start-up or a well-established business, working with Ton has the power to change your business for good and for the better, not by 10%, but by 10x.

– Michiel Schipperus, CEO Sana Commerce

Ton is a force you can count on to awaken your leadership potential. His collaborative DNA helps you inspire you to do more,  reach higher, and constantly challenges you to think harder and harder. Guiding you to where you are and where you need to be.

– Cindy Gordon, CEO SalesChoice

 ‘This quote from Rosabeth Kanter sums up what Ton does: ‘Leaders must wake people out of inertia. They must get people excited about something they’ve never seen before, something that does not yet exist.’

– David Griffiths, CEO Fiscal Technologies

We’re trying to figure out the best way to go forward on our Startup journey.  I’ve been following Ton for a very long time and find a lot of his posts very useful, especially because it’s so B2B and SaaS oriented. There are just not many resources out there that are so specific to B2B SaaS. Sadly, it’s rare.

– Caroline Johnová, CEO Wagmi Guide

This man is a wealth of knowledge and experience and has an incredible way of pulling groups of professionals together to create a safe space for discussing obstacles and business problems in a way that encourages the group to help find solutions to assist each other.

A great mentor and wonderful personality.

– Stefan Maritz, CMO RoomRaccoon

Ton is one of the brightest professionals I have worked with in my professional career

– Juan Antonio Fernández, CEO Ekon

Ton is a quality individual who is both expert in his knowledge and engaging in his personality.

– Peter O'Rourke - Vice President Sales - EMEA & Enterprise at Deltek

Ton knows the storyteller’s secret – that’s for sure. Since the first time I saw him on stage, I was captivated by his ability to turn product features and implementation details into relevant, exciting stories that matter to people. And backstage, I was amazed by the depth of his knowledge and the sheer endless enthusiasm he puts into his work. I consider myself very fortunate, having worked alongside Ton, having been inspired by him, and having seen him pushing the boundaries over and over again. Ton lives technology evangelism, and in a world of digital noise, it’s definitely needed.

– Christian Weichelt, CMO Cyncly

Too many to list them all here… read more »


Social Media


Linkedin  –  Thinkers360  –  Twitter


Physical Location


Javea, Alicante, Spain



Ton Dobbe, Founder of Value Inspiration and author of The Remarkable Effect

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