As you and I know, a lot of the success of a SaaS business is related to the problem you solve. I talked about that many times.
But as always, the devil is in the details, meaning – if you get your problem statement wrong, it instantly lowers your chances of success. And believe me or not – many things can go wrong and do go wrong JUST on the level of problem definition.
That’s why I decided to dedicate this essay to that problem – to give you a framework. A framework you can use when you’re defining your roadmap, updating a landing page, creating a campaign, or just doing a sales discovery call with a prospect.
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