๐Ÿ”† Remarkable SaaS businesses aim to be different, not just better.

๐Ÿ”† Remarkable SaaS businesses aim to be different, not just better.

It’s the 3rd out of 10 Traits I describe in my book The Remarkable Effect.ย And since we’re entering the business planning phase of the year again, it’s a valuable topic to reflect upon.

๐—ช๐—ต๐˜†?

  • In marketing, different makes you stand out.
  • In sales, different helps you win – even against better-funded competitors
  • And customers? They are willing to pay a premium for different.

It’s that simple.

Different is most meaningful when it convinces your ideal customer that you can do the same thing as the alternative offerings they’re assessing, just with a fundamentally different outcome. This outcome becomes irresistible for the buyer.

๐—ฅ๐—ฒ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฎ๐—ฏ๐—น๐—ฒ ๐—ฆ๐—ฎ๐—ฎ๐—ฆ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฎ๐—ป๐—ถ๐—ฒ๐˜€ ๐—ด๐—ฒ๐˜ ๐˜๐—ต๐—ถ๐˜€ – ๐—ฎ๐—ป๐—ฑ ๐—ฝ๐—น๐—ฎ๐˜† ๐˜„๐—ถ๐˜๐—ต ๐˜๐—ต๐—ถ๐˜€ ๐—ฎ๐˜ ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐—น๐—ฒ๐˜ƒ๐—ฒ๐—น ๐—ถ๐—ป ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€.

They score high on all of the following three questions:

  1. What’s your ability to create a new value norm amongst your ideal customers?
  2. How difficult will it be for competitors to match you in delivering the unique value you provide today?
  3. What’s your ability to play by your own rules instead of by someone else’s rules?

๐—ฆ๐—ผ ๐—ต๐—ฒ๐—ฟ๐—ฒ’๐˜€ ๐—บ๐˜† ๐—พ๐˜‚๐—ฒ๐˜€๐˜๐—ถ๐—ผ๐—ป ๐—ณ๐—ผ๐—ฟ ๐˜†๐—ผ๐˜‚ ๐˜๐—ผ ๐—ฟ๐—ฒ๐—ณ๐—น๐—ฒ๐—ฐ๐˜ ๐˜‚๐—ฝ๐—ผ๐—ป ๐˜๐—ต๐—ฒ ๐—ฐ๐—ผ๐—บ๐—ถ๐—ป๐—ด ๐˜„๐—ฒ๐—ฒ๐—ธ

How does your SaaS business score on these questions? What do you see?

Be Remarkable – be different.

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