It’s the 3rd out of 10 Traits I describe in my book The Remarkable Effect.ย And since we’re entering the business planning phase of the year again, it’s a valuable topic to reflect upon.
๐ช๐ต๐?
- In marketing, different makes you stand out.
- In sales, different helps you win – even against better-funded competitors
- And customers? They are willing to pay a premium for different.
It’s that simple.
Different is most meaningful when it convinces your ideal customer that you can do the same thing as the alternative offerings they’re assessing, just with a fundamentally different outcome. This outcome becomes irresistible for the buyer.
๐ฅ๐ฒ๐บ๐ฎ๐ฟ๐ธ๐ฎ๐ฏ๐น๐ฒ ๐ฆ๐ฎ๐ฎ๐ฆ ๐ฐ๐ผ๐บ๐ฝ๐ฎ๐ป๐ถ๐ฒ๐ ๐ด๐ฒ๐ ๐๐ต๐ถ๐ – ๐ฎ๐ป๐ฑ ๐ฝ๐น๐ฎ๐ ๐๐ถ๐๐ต ๐๐ต๐ถ๐ ๐ฎ๐ ๐ฒ๐๐ฒ๐ฟ๐ ๐น๐ฒ๐๐ฒ๐น ๐ถ๐ป ๐๐ต๐ฒ๐ถ๐ฟ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐.
They score high on all of the following three questions:
- What’s your ability to create a new value norm amongst your ideal customers?
- How difficult will it be for competitors to match you in delivering the unique value you provide today?
- What’s your ability to play by your own rules instead of by someone else’s rules?
๐ฆ๐ผ ๐ต๐ฒ๐ฟ๐ฒ’๐ ๐บ๐ ๐พ๐๐ฒ๐๐๐ถ๐ผ๐ป ๐ณ๐ผ๐ฟ ๐๐ผ๐ ๐๐ผ ๐ฟ๐ฒ๐ณ๐น๐ฒ๐ฐ๐ ๐๐ฝ๐ผ๐ป ๐๐ต๐ฒ ๐ฐ๐ผ๐บ๐ถ๐ป๐ด ๐๐ฒ๐ฒ๐ธ
How does your SaaS business score on these questions? What do you see?
Be Remarkable
Like this message?
Every day I send out a short 2 min reflection to help B2B SaaS CEOs discover the hidden gems towards Remarkable Traction. Join the 1,000+ subscribers that have become fans.ย
Not sure? Browse the archive