Recently, Derek Osgood, CEO of Ignite posted this on Linkedin:
· 80+% of features are never adopted (Pendo)
· 40+% of new products fail to meet targets (Mckinsey)
I knew the numbers weren’t rosy, but this bad!?! What’s worse – the real impact is way bigger. This is just the tip of the iceberg.
So the million-dollar question becomes – how can you prevent this?
To answer this is what this essay is about. To provide you the guidance to solve it once and for all.
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