#302 - Ron Gidron, CEO of Xtype on creating ecosystem success.

A story about growing traction in a multi-billion dollar platform ecosystem.

This podcast interview focuses on the entrepreneurial journey to create a serious business by daring to focus on some fundamental flaws of one enterprise platform. My guest is Ron Gidron, Founder and CEO of Xtype.

Ron GidronRon’s a tech entrepreneur on a mission. He’s got close to 3 decades of experience in sales, product management, and marketing of highly technical software products. He’s worked for Mercury Interactive, Symantec, and Automic Sofware (acquired by CA)

The technical scaling challenges he experienced on his journey inspired him to start xtype in April 2021. Their mission: to help ServiceNow development teams to deliver at speed the business demands without compromising quality or compliance.

And this inspired me, and hence I invited Ron to my podcast. We explore what’s broken when it comes to scaling and building large enterprise systems. Ron explains why he decided to bet on ServiceNow (instead of staying platform agnostic). He elaborates on why he decided to target the largest organizations in the world first. He shares some big lessons on becoming a platform player that gets noticed and what he had to do differently to gain the traction he aspired to.

Here’s one of his quotes

Coming from that space, you think, ‘Hey, I can retrofit the toolchain and just build some integrations from Salesforce from ServiceNow. And I’ll just run the tools that already exist. That is a huge mistake. Not because it doesn’t work technically, technically you could probably do it, but because that overlooks the power of the ecosystem itself. There is a reason why Salesforce folks love Salesforce. There is a huge reason why ServiceNow folks love ServiceNow.

During this interview, you will learn four things:

  1. What it takes to build traction momentum in a platform-centric eco-system.
  2. How to get attention from the largest companies in the world when you’re building a new product.
  3. What to never do when you’re building a product that’s dedicated to one specific platform.
  4. Ron’s first principles when it comes to funding or no funding.


For more information about the guest from this week:


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About the author

Sales Pitch

Ton Dobbe is a former B2B software product marketer who's on a mission to save mission-driven SaaS CEOs from the stress of 'not enough' traction. He's the author of The Remarkable Effect, the host of the Tech-Entrepreneur on a Mission podcast, and writes a daily newsletter on the secrets to mastering predictable traction.