Why your software business isn't as good as it could be, and what you can do about it.
Are you challenged to win the heart of key decision makers?
Do you believe you're discounting too much?
Do you believe you're losing deals that you should have won hands-down?
You are not alone - and here's where I can be your guide.
Based on my +25 year product marketing experience in the business software industry I have a developed an approach that enables sales to deliver their pitch in a remarkable way.
In an interactive workshop, I’ll coach your entire sales team how to approach, structure and deliver a sales pitch that communicates the unique values of your company, product or platform in a way that resonates and sticks with each prospect.
During the workshop, the attendees will work in isolation or in small groups on either an actual or fictitious sales case.
The workshop flow includes:
Every section of the workshop comprises of theory, hands-on action, presenting back and a summary of the key learning factors.
To reinforce learning, every participant will receive sales pitch-mentoring based on actual deals or engagements they are working on.
The mentor program has been designed to guide each participant towards pole position / shortlist position.
They'll receive personal feedback through regular virtual mentoring sessions.
Each sales will tell your story passionately, credibly and in a customer relevant way.
They will master the techniques to win the heart of decision makers.
End up #1 in the customers' mind right from that first meeting.
Attending the webinar enabled us to grow our average opportunity size 500% i.e. from €20k to €100k within just one quarter. We win more, bring stale deals back alive and suddenly play in a different league.- George Hannah - UK & Northern Europe Sales Manager - Ericom Software
Ton is what customer centricity is all about. His pitch battles were both fun and challenging - but you were guaranteed to walk away with a first-class client presentation, focused on the client and one that separates you, your company and your solution from the crowd.- Ben Gordon - Business Development Manager
It saved me time to frame my messages and make it more condensed in a 10 slides presentations. The qualitative impact was that my client was more interested in my pitch and the story made more sense to them!- Yasmine Mhalla - Consultant in IT Governance &Sourcing strategy
I will follow any coming webinar for the future, I am a big fan of your sales approach!
Ton has taught me a way of thinking about the materials that I am presenting in a way that for me, has changed my career.- Christopher Brewer - Global Lead, Not-for-Profit at Unit4
I had the great fortune to work with Ton. He is a quality individual who is both expert in his knowledge and engaging in his personality. He is a great sales evangelist.- Peter O'Rourke - Senior Director - Global Enterprise Sales at Deltek Inc