How to go about B2B SaaS Segmentation to attract your dream customers

Leveraging segmentation to impact every metric of your Sales-led SaaS business

Posted on Thursday, September 1st, 2022 by Ton Dobbe
(Last Update: October 29th, 2025)

A question I often get is: How do you segment a market in B2B SaaS?

The answer is in narrowing down – getting laser-specific across five layers.

The magic is not in picking ‘the right layer’, but in how you blend them as a cocktail. 

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About Ton Dobbe

Sales Pitch

Product Positioning Consultant for Sales-Led SaaS Scaleups.
I help CEOs turn their better product into higher win rates and shorter sales cycles.
Author of The Remarkable Effect, host of The Remarkable SaaS podcast.
Unlike other consultants, I tie my fees to your results.

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