How I can help

Stop Unpredictable Traction

Are you a B2B SaaS CEO who is ready to invest in growing your business? I offer a 3-part framework of workshops, masterminds, and mentorship for you and your team. Please feel free to email me at if you have questions about which might be the best fit for you.

#1 – Traction Foundation Pressure Cooker

Positioning for Growth-Ready SaaS teams

Has your B2B SaaS business been stuck at “OK-ish” for way too long? My 4-week Traction Foundation “Pressure Cooker” program will give you the method, guidance, and accountability to accelerate growth, become a magnet for the right clients, and have investors chase you instead of the other way around.



#2 – Traction Momentum Training & Mentoring

A habit-changing program to turn Feature-sellers into Value-communicators
€30,000 one-off (€9.500 monthly fee (6x) if in combo with #1)

Do you want help in leveraging your new positioning and value proposition from the Traction Foundation? This habit-changing program will guide you and your team to generate quality demand and close deals faster with more confidence. Guaranteed.



#3 – Traction Resilience Mastermind & Mentorship

Mastermind & Mentorship for Mission-Led B2B SaaS CEOs
€5,000 per month (minimum 12 months)
€9,000 per month (12x) if in combo with #1 + #2 

Does it feel like you and your co-founders are going in circles? Is it harder and harder to meet growth expectations? Or does it feel like you’re not making enough progress? My Traction Resilience program will provide the network of peers and private mentorship needed to remove blindspots and always stay two steps ahead of your competitors – guaranteed.



1-on-1 Coaching call with Ton

A one-hour Traction Strategy call for B2B SaaS CEOs

Are you struggling to create predictable traction with your SaaS business and need expert advice quickly? Book a 1-on-1 Traction Strategy call now. I’ll give you no-nonsense advice that you can put into action immediately, guaranteed.



B2B SaaS CEO Mastermind

A weekly mastermind program for B2B SaaS CEOs who are on a mission
From €1,250 per quarter

This membership program is exclusively for growth stage B2B SaaS CEOs (€1-10M ARR) who want an outlet to air out, recharge, and flesh-out burning questions.




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Resource Center – FREE!

A collection of my most effective articles, podcasts, and webcasts. Topics include how to leverage segmentation, strategies to optimally position your SaaS business, how to avoid getting stuck in a vicious cycle of desperately chasing SaaS funding, and many more.

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About Ton

Hi! I’m Ton Dobbe. I was born in The Netherlands, one of the flattest countries in Europe – and the son of a tulip farmer. But tulips weren’t my destiny. The B2B software industry was. I started locally in the Netherlands in Sales, then marketing, and for the last 15 years of my corporate career, I headed up global product marketing & product strategy.

In 2017 I decided it was time to start my own company. I didn’t want to work for a large company anymore. I wanted to share my expertise, experience, and energy to help as many as possible inspiring startups and scale-ups out there make a remarkable difference.

Why? I just couldn’t believe the research that 90% of all startups fail. That’s bad… But what’s worse? +75% of SaaS Scaleups seem to fail as well – companies that are supposed to have product-market-fit. 

So it became my mission to help change this. 

Over the past years, I’ve developed my own methodology – The Remarkable Effect. This inspired me to write a book with the same name. The book then sparked the idea behind a weekly mastermind program for mission-led B2B SaaS CEOs.

Beyond that, I have helped dozens of startups and scale-ups around the world to stand out in heavily competitive markets. How? By helping them crystalize what makes them remarkable. Identify who’s prepared to pay a premium for that (and why) – so that they can create remarkable traction.  

Care to join our tribe? You’ll be glad you did. 🙂




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