Stagnation – it’s a complex topic that’s very much driven by factors out of your control. There are the many dynamics that characterize your market: the cyclical shifts, perhaps unexpected economic shocks, structural factors such as demographics and globalization, etcetera.
The fact is – these can not be excuses for allowing stagnation to happen in your SaaS business.
Ultimately, it’s your responsibility to keep the company afloat, no matter how much the outside world works against you.
And that is what this essay is about. We can only focus on the things we can control.
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