“How important it is on who we are for, and possibly more important….who we are not for. When we started nine weeks ago with the first prompt, I took it to our leadership team, where we discussed it deeply. Why? Because we, as the leadership team, influence this. It starts with us. […]
We explore what’s broken in the way we communicate and collaborate digitally. We discuss what is required to capitalize on the potential of human intellect by making collaboration effortless. We also address the tough choices Surbhi made in not going with the flow – but instead taking a radically different approach to solving the big problem in the market. Last but not least we discuss what it takes to build a remarkable software business. […]
When you run a SaaS business, you know its ins and outs; you also know how the products and services you […]
This is the second in a series of short inspirations to help tech-entrepreneurs weather the uncertain times and come out […]
‘It’s so flexible – I can do anything with it!’ ‘It’s so flexible – I am often lost – I […]
Positioning: Why do we complicate things so much? Why do we talk ‘around’ the issues so often? There’s so much noise. And it appears we don’t even realize it – software companies of all sizes and maturity, from bootstrapped startups to big-brand-multi-nationals – we all seem to step into the same trap. So, it hasn’t got to do with money or access to talent. […]