There is a common problem among many business software companies today, both startups and established: when brand experience and product […]
The Power of Defining Product: Brand Fit vs. Product-Market Fit

There is a common problem among many business software companies today, both startups and established: when brand experience and product […]
This podcast is about product strategy and my guest on the podcast is Nadia Muller, Founder and CEO or iThrive, […]
Why do some software products make it to market while others flop in the development stage? (Interestingly, 14 percent of […]
My guest on the podcast is Tom Pennings, Founder, and CEO of Onsophic. He’s what he calls a highly technical entrepreneur, […]
Everything you see within your field of vision is the same. If I reflect on my vast experience in the […]
I’ve talked a lot in my recent podcasts and blogs about the need to think differently, and to think big […]
This focus of this weeks podcast is business strategy, and my guest is Mark Esposito, Professor of Business and Economics at […]
A remarkable product vision and strategy is all about delivering an exponential impact to your customers. They don’t want to […]
In a field like business software development, every company is looking to solve an issue in the market. Regardless of […]
Do you feel sometimes that your business software company is losing its edge? Would you like to know how you […]