We all know the saying, “We can’t see the wood for the trees.” It means that a person or organization cannot see the big picture because it focuses too much on the details.
We all suffer from this in one way or the other.
Sometimes it’s situational – we can’t see the obvious solution to a problem. Sometimes it’s structural – and that can be dangerous because we’re missing out on the critical signals, telling ourselves stories ‘everything is fine.’ Complacency at work.
We all have these blind spots – the question is: How you get rid of them? That’s hard to do on your own. Last week I had a conversation with a member of our tribe, a seasoned Tech-CEO who proudly outlined how they win 85% of their sales qualified leads. The Aha!-moment came when we started digging into his win-rate by looking at marketing qualified leads. That’s where the number dropped to just 23%. The only way to get to clarity (for the prospect and his business) was to have a person-to-person conversation with every prospect. Not a scalable exercise if your business is about volume.
A typical example of ‘not seeing the wood for the trees.’ The simple way he could solve this issue was to get crystal clear about ‘who they are for’ and ‘whom they are not for,’ i.e., realizing they can’t please everyone. Yes, this is a very counter-intuitive thing for Marketers to pull through – but sales will love you for it and the entire board. It’s the results that count. Someone that downloads your lead magnet is not necessarily a buyer. You can look very busy, but being busy doesn’t create the momentum your business aspires.
Back to blind-spots. Removing them is not an easy endeavor. Yes, regular reflection helps. Probing challenging questions – but even with that, there’s bias involved. It’s hard to do on your own, or even with your team. This is where the power of tribes come in. Why? Because these are like-minded people who are on a similar journey, facing similar challenges, but with an ability to look at your issues with fresh eyes.
They don’t have a blurred vision because of all the details you’re dealing with. As such, they can give fresh perspectives, generous feedback, probe the right questions to provide clarity and support to help you make the right, big decisions. And that provides energy – a lot of energy.
If you’re longing for that kind of energy and you are a tech-entrepreneur: Consider joining our tribe.