We know that every company needs a value proposition. But why are these statements so important?
- Increase sales: Value propositions help companies increase sales. In fact, a study showed that value propositions can increase conversions up to 90 percent. That’s a huge increase in MRR and ARR for SaaS companies, and it can help make the difference between financial success and failure.
- Differentiation: In addition to increasing conversions, value propositions help differentiate you from the alternatives your customers have i.e. your ‘competitors’ in the SaaS market you operate in. This can help you build a niche for your particular business software company brand and strengthen your reputation.
- Alignment: Finally, you don’t just create value propositions to benefit potential customers. You also use them as the ‘selling point’ to help align another target audience: your own organization.
A compelling Value proposition is clear, easy-to-understand and easy-to-reference statements that your employees can look at to familiarize themselves with your company’s mission and unique selling proposition.
This can help shape a strong organizational culture within your SaaS Startup/Scaleup, make everyone feel like they’re working together toward a common goal, and grow the resilience and resourcefulness of your business.
What to get right before you build your SaaS value proposition?
The easiest way. Simply book a free call to explore if there’s a fit to do this together.
Otherwise – here are 5 other options
- Long-form blog to tune your B2B SaaS Segmentation
- Long-form blog: 5 strategies to optimally position your B2B SaaS business
- and obviously, read my book The Remarkable Effect
- Alternatively, simply subscribe to receive a daily reflection on how to become a SaaS business no one can ignore