“To reach a goal you’ve never before attained, you must do things you’ve never before done”

“To reach a goal you’ve never before attained, you must do things you’ve never before done”

I love this quote from Richard D. Scott:

“To reach a goal you’ve never before attained, you must do things you’ve never before done.”

Avoid ever having to say ‘we wished we’d had the guts to do it, but now it’s too late.’

I believe curiosity is something to cherish in every aspect of a business software company. It’s critical at the start when you develop the big idea and make it a reality, but it’s possibly even more important as your business grows and evolves.

The way I’ve come to value it throughout my career is that it helped me to stay at the top of my game. It helps do the right things so that your customers will continue to see you as the ‘go-to’ source that makes them successful.

On the private side, curiosity is the very reason I now live in Spain with my wife and two boys. Did we know all the answers? No. Did we have concerns? Yes, sure.

But let’s be honest – there’s never a good time. There’s always a ‘but’. But we wanted to avoid ever having to say ‘we wished we’d had the guts to do it, but now it’s too late.’

You’ll only know what you could’ve missed if you’re curious and explore the opportunity in front of you. That’s what makes curiosity so powerful. Growing this trait opens horizons.

And that makes it one of the 10 traits that the software companies we just keep talking about master – and as a result :

  • …they spot the signals that drive the biggest opportunity earlier than others
  • …they create an ability to stay ultra-relevant in their category
  • …they find answers to the issues that others keep struggling with
  • …they prevent themselves from becoming complacent
  • …they win the war against the established leaders

So raise the critical questions, challenge the status quo, and explore the things you’ve never done before – so you reach goals you’ve never attained before.