Why your software business isn't as good as it could be, and what you can do about it.
Is explaining how you differentiate complicated?
Are you struggling to communicate your value in a simple way?
Do you experience decreasing win-rates, and increasing discount levels?
You're not alone - and here's where I can be your guide.
Based on my +25 year product marketing experience in the business software industry I have a developed an approach to inspire a compelling value proposition for your company, saas product or platform.
This reveals the following:
Revealing the unique value your company, product or platform in a simple way
To shape your sales- and marketing strategy.
To drive action and create a sense of urgency.
Ton has helped us create a value proposition for our Exonum Blockchain Development platform that stands out in a dense, highly competitive market. He transformed our message from feature- into value-oriented, enabling us to tell stories that resonate, clearly communicate our differentiators, and extend the purpose of our company in a meaningful way.
George Givishvili - Chief Marketing Officer for the Bitfury Group
Working with Ton Dobbe has been an inspiration for all my team. His knowledge of product marketing combined with the fast understanding of our target market allowed us to reshape the product marketing vision and create the most inspired value proposition for the Company.
Joaquim Jesus Santos, Chief Executive Officer at ebankIT (Porto, Portugal)
Ton understands how to distill a topic and to tell the story his audience wants to hear.
Emma Keates - Global PR Manager at Unit4
Ton knows the storyteller's secret - that's for sure.
Christian Weichelt - Global head of digital marketing SAP S/4HANA Cloud
Ton has got excellent skills when it comes to relaying complex problems in an easy and comprehensible way, allowing him to tell great stories that captivates the audience and creates enthusiasm.
Claus Jepsen - Chief Architect at Unit4