This podcast interview focuses on product innovation that has the power to take our ability to effectively communicate to the next level. My guest is Scott Sandland, Co-founder and CEO of Cyrano AI
Scott is among the most well-known hypnotherapists on earth and an accomplished innovator and entrepreneur. He has been actively involved in the development and customization of multiple software platforms focused on continued education and professional networking for over a decade.
Scott has 20 years of experience helping clients by using strategic questions and pattern recognition to understand and influence subconscious decision-making processes. Cyrano is built on the idea that these soft skills are inherently teachable, and that doing so will improve human:computer interaction at scale. Applying that knowledge and experience into a neural network to help more people is his driving passion.
This inspired me, and hence I invited Scott to my podcast. We explore what’s broken in way we use technology to communicate – and how that is inhibiting us to get global problems (such as teen suicide) under control or effectively transmit our ideas. We also dig into the art of preparing the market to adopt transformative technology and what the secrets to create a software business people keep talking about.
Here are some of his quotes:
One of the main driving points in the thesis of our company is, most AI tech is about generating correct responses, not a meaningful communication.
A long-standing tenet of mine is the second most valuable thing in the known universe is effective communication. The first is oceans made out of water. We spent a lot of time looking for that. But the second most valuable thing is effectively communicating our ideas.
The most human thing there is talking well, and the fact that for maybe the second time in human history, our defining technology, since the printing press, this era is defined by the ability to transmit ideas better than ever before.
During this interview, you will learn four things:
- Too often we focus the software we build on improving rather than prevention. What if we do the opposite?
- How to overcome the hurdle of getting people to adopt solutions that deliver results that by far exceed their wildest expectations
- How to build brand trust and create desire in a market where you are unknown and have no credibility
- How creating an emotional, visceral vision for the future will help you overcome the difficult periods you’ll to face on your company’s journey.