Why smart software acquisitions still go wrong

What fifteen deals taught me about the mistake every playbook makes

Where it started

Unit4 has made somewhere north of twenty acquisitions. I was inside fifteen of them.

Some worked. Some failed quietly. And at least one became, in the words of people who were there, the biggest liability in the company’s history.

The painful part? Most of them looked perfect on paper.

Here’s the thing:

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About Ton Dobbe

Sales Pitch

Product Positioning Consultant for Sales-Led SaaS Scaleups.
I help CEOs turn their better product into higher win rates and shorter sales cycles.
Author of The Remarkable Effect, host of The Remarkable SaaS podcast.
Unlike other consultants, I tie my fees to your results.

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